According to the National Association of Realtors, there are more than 1.3 million real estate agents in the United States. This means you must be creative in your marketing efforts to help you stand out from the other agents down the street.
Luckily, there are many different ways that you can do this and be creative in your marketing efforts. Let’s talk about just five simple — yet highly-effective ways — that you can market your real estate agency and generate more leads.
1. Create a Professional Website
A cookie-cutter website that is similar to many local real estate agents is not going to set you apart. In fact, it may make potential clients look the other way. Your website can become one of your most powerful marketing tools if it is used correctly.
You can generate blog posts that make you appear as an expert in the real estate industry and that boost your rankings in the search engine results. You can provide resources that are valuable to potential clients such as interactive calculators, neighborhood information, current listings, and much more.
2. A Well-Written Newsletter
Many real estate agents push aside the idea of a regular newsletter as returning customers are rare in real estate when compared to other industries. But, a well-written newsletter helps to connect with your readers, makes you appear as an influencer in the real estate industry, and keeps you in mind if your subscribers have friends or family members looking for recommendations for an agent.
Keep in mind that while email newsletters are simple and fast, they don’t have the open and response rate that direct mail provides. The average email open rate ranges from 18.1% to 25%, while more than 42% actually skim or read their mail every single day.
3. Direct Mail Campaign
If you want a marketing strategy that will actually be seen by your audience, a direct mail campaign is the most effective way to do so. More than 98% of individuals bring in their mail every day and the average person spends at least 30 minutes sorting and reading through it.
Compare that to just the 10 to 20 seconds that you have to capture the attention of online readers before they click out of a web page.
Furthermore, when you utilize a direct mail campaign, you can choose customized mailing lists, helping you get each mailer into the right hands. You can choose lists based on a geographical area, household size, household demographics, income, and more.
You can create a very customized and personalized approach that will generate more leads than any generic marketing strategy ever will.
4. Host Seminars and Informational Events
Buying and selling a home is a complex process and many individuals can feel extremely overwhelmed. One simple way to improve your brand and to generate high-quality leads is to host seminars and informational events and conferences.
For example, host an event targeting first-time home buyers. Invite mortgage lenders to discuss the financial aspect of purchasing a home. You can discuss the process and things they can do right now to buy. If done correctly, you can stick out in the minds of those attending and they will come to you when the time is right for them to purchase their first home.
5. Connect With Local Businesses
Networking is powerful in the real estate industry. You can receive many referrals from other individuals and quickly build your client base. A simple way to build your network is to spotlight certain companies and businesses in town.
In your newsletter, on your company blog, or even on your social media channels, highlight these companies and their services. Explain why you recommend them, what makes them stand out from similar services in town, etc. When you highlight and recommend these companies, they will likely do the same for you.
While there are many options for marketing and promoting your real estate agency, you want to enhance your brand and promote your services. If you are ready to make a difference and begin to watch your client base grow, reach out to us today.